My Fitness Partner was created 5 years ago and started out as an idea for anytime, anywhere fitness. My partners and I spent a lot of time and money into developing an interactive website that allowed our clients to log in and track fitness goals, find fitness buddies, and create custom workout programs. We patented a video shuffle system full of 3 minute video clips using various fitness equipment and working specific muscle groups. The user could simply select how much time they had, what equipment they were using, and what type of a workout they wanted: upper body, lower body, core or total body. The system would then shuffle the videos into a unique combination every time for a custom workout.
Our idea was in alignment with Youtube exercise videos and sites like www.livestrong.com. Unfortunately we did not have the capitol or resources to keep up with technology and the ever expanding internet. We knew very little about internet marketing, and spent most of our money developing the website, filming videos, and creating our shuffle system. We were even bamboozled by a company that had us pay for old technology because we didn't know any different.
Major companies were designing websites and offering them to the public for free. We couldn't compete with that, but our goal was to only have about 2,000 active users that were looking for a more personal approach to fitness and coaching. We didn't want to sell out with supplements or sexy promises either.
All in all, it was a tremendous learning experience. Full of love, disappointments and regrets. My partners Jay and Tina still maintain a version of our original website and Jay is very actively pursing inspirational speaking engagements, coaching, and personal fitness for individuals and businesses.
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